Understand and Leverage Analytics Data and Establish Metrics

By Establishing a Baseline and Studying Changes in Analytics Data, Footprint Will Help You to Gain a Clear Perspective on Your Website’s Effectiveness

At Footprint, we know how important it is that our SEO efforts are informed by what is actually happening with your website traffic. To that end, we study both Google Analytics data and utilize special analytics tools to learn more about how your website is performing. From there, that information drives any needed fine tuning of your content and meta data.

Analytics also informs website marketing and promotions. Is your advertising campaign effective? How much did that email marketing campaign increase traffic to your promotional landing page? Are there areas where you could allocate more resources to improve your customer outreach and improve traffic?

Finally, understanding your website traffic can help in making business decisions, as you begin to understand more fully how customers use your website.