How Valuable is Regular Reporting?

A wealth of information regarding traffic to your website is available. But it can be hard to find the time to wade through the immense amount of detail to get useful data. As a Footprint client, you can receive summaries and well-organized reports that immediately tell you what you need to know.

The success of a website is not always clear just looking at traffic for the current time period. Footprint reports present comparisons of volume month-to-month and year-over-year to gain a clear picture of trends.

Reporting is also the key to determining how successful a given marketing promotion or special has been. This in turn can drive key business decisions on where to put resources and get the best bang for your buck.

Footprint reporting includes:

  • Website traffic volume and deltas from previous month, same period previous year
  • Metrics on completions of goal targets defined in Google Analytics
  • Popularity of specific pages and success of defined promotions
  • Referral traffic from different sources

Reports help you understand how well your website is working.

Reporting Questions?

Learn more about how Footprint reporting can benefit your business today.