In SEO projects, as in life, there is probably a happy medium that all project managers need to discover to find the right amount of planning.

The “if I build it, they will come” attitude does not work as well for websites as it does for baseball diamonds. John Mueller from Google has said that a new website, like any new business must be promoted, it isn’t enough to create awesome content .

Learn why the meta description for a web page is quite important, even though it is not a direct ranking factor.